Nvidia Geforce NOW is Changing the Way We Play Games


What is Nvidia Geforce NOW?

GeForce Now is the brand used by Nvidia for its cloud gaming service. The Nvidia Shield version of GeForce Now, formerly known as NVIDIA GRID, launched in beta in 2013, with Nvidia officially unveiling its name on September 30, 2015. The service was subscription-based, providing users with unlimited access to a library of games hosted on Nvidia servers for the life of the subscription, being delivered to subscribers through streaming video. Certain titles were also available via a “Buy & Play” model. This version was discontinued in 2019 and transitioned to a new version of the service that enabled SHIELD users to play their own games.


GeForce Now consists of a network of servers based in data centers in North America and Europe, that host and serve the GeForce Now game library to members in those regions. The servers utilize Nvidia graphics cards and can stream games at up to 1080p resolution at 60 frames per second (sometimes even 120 frames). Nvidia recommended a 50 Mbit/s internet connection for the 1080/60p stream, but the service can also stream at 720p/60p for 25 Mbit/s connections, 720/30p frames per second for connections higher than 10 Mbit/s, and use adaptive bitrate streaming to scale the quality based on bandwidth. The server-side hardware will be upgraded over time to improve the quality of the streams


What is it offering to gamers?

The original GeForce Now library on Shield contained over 80 games as of March 2016; at Game Developers Conference 2016, Nvidia announced new licensing deals with Sega and Warner Bros. Interactive Entertainment. A large amount of the service’s library was available for streaming with a subscription. Some games were available as a “Buy & Play” title only, under which users have to purchase the title in order to access it This library has since been replaced with a “bring your own games” model, which is consistent with GeForce NOW for PC, Mac, and Android.


At Consumer Electronics Show in January 2017, Nvidia announced a version of GeForce Now for PC and Macintosh computers. Unlike the version for Nvidia Shield (which Nvidia promoted as being similar to Netflix), this is a separate offering in which users can rent access to a remote desktop with access to a Windows environment with GeForce GTX graphics. Users can install digital distribution clients such as Steam onto the remote desktop to download and run purchased or free-to-play games as they would locally. One potential pricing structure is per-minute of playtime using blocks of service credits; two price tiers would be available, with GTX 1060 and GTX 1080-class performance respectively. Nvidia aimed this service towards users who want to play their own purchased games on computers that are not compatible with them, such as laptops and computers with low-end capabilities. This pricing structure was never introduced. Instead, NVIDIA revealed two membership options – Free and Founder’s – on February 4, 2020, when GeForce Now officially ended its beta period.

Nvidia announced a planned beta of the service in March 2017, but it was silently canceled. In an earnings report in May 2017, Nvidia CEO Jen-Hsun Huang revealed that a beta would be held “sometime soon”, but that the company was “still years away from being able to find the right balance between cost and quality of service and the pervasiveness of virtualizing a gaming PC. In late October 2017, Nvidia launched a free and open beta of the service limited to the Macintosh platform for English users in North America and Europe. In January 2018, Nvidia added PCs to the Nvidia GeForce Now service, and, on February 4, 2020, the service was launched to the general public with generally positive reviews compared to rival streaming service Stadia


Check out their Website for full details https://www.nvidia.com/en-us/geforce-now/

Check out our podcast episode where we talk about how Nvidia Gefore NOW will affect the gaming industry

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